Most nonprofits have been working hard to “mail smarter” to mitigate the impacts of rising mail costs by getting the same number of donations from a smaller donor pool. However by reinvesting that savings, there is potential for an even bigger bottom-line impact.

By taking advantage of the powerful, multidimensional view of donors gained from transactional data, cooperative databases can leverage insight into donor behavior and value to deliver new, high-quality prospects and upgrade current donors.
This white paper discusses:
  • What makes cooperative database environments uniquely valuable to nonprofits of all sizes
  • Why unfounded industry myths keep some nonprofits from participating
  • How the cooperative environment can bridge the offline-online gap for optimized multichannel campaigns
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Matt Frattura
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