Consumers have more paths to purchase than ever before, and ISPs are increasingly selective about which emails are allowed into inboxes. Smart marketers adapt to modern challenges by keeping email campaigns in a constant state of evolution. A successful email campaign does more than simply hit inboxes—it delivers high-quality, repeat customers by nurturing prospects into customers, then maintaining excellent retention rates.

An efficient email ecosystem targets quality over quantity to increase the bottom line.
This eBook discusses:
  • The importance of using trustworthy data
  • Email optimization through intelligent targeting of high-quality prospects
  • Driving revenue by adapting to each interconnected cycle of email marketing
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Lori Colantuono
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